Our Approach

In today’s world, almost every American citizen would consider the freedom to TRAVEL as one of those inalienable rights perhaps as precious as life, liberty and the pursuit of happiness. To African-Americans, travel represents an even greater level of freedom.

One that did not come without years of struggle and challenge. The Essential Green Book, Beyond The Freedom of Travel, Then & Now tells the story of a vital publication used by African- Americans during the Jim Crow era and how it has evolved into a digital directory and app for today’s Black traveler.

The History

During the mid 1900s, as all Americans began traveling internationally and domestically in increasingly record numbers, African-Americans were well represented, especially among those in the Drive Market. During this period, the headlines in Black Newspapers across the country reported countless incidents of harassment and harm inflicted upon African-Americans traveling on the nation’s expanding roadways.

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We are encouraging prospective partners and corporate sponsors to contact us today!

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